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Zhongchen Light Machinery Co. Ltd. has teamed up with Chu's Orange to launch a new product, "My Orange" sparkling water.

Source: Date：2021-08-19

      Recently, the "My Orange" soda sparkling water under the Chu Orange brand held a product launch event, introducing for the first time the orange blossom flavor soda sparkling water and the orange blossom and honeydew melon flavor soda sparkling water. It is learned that the new products have the healthy features of 0 protein, 0 fat, 0 sodium, and low sugar content. They are suitable to be paired with strongly flavored foods such as crayfish.  


      Zhongchen Light Machinery was fully involved in the planning and design of the production line for Chuoran oranges, as well as the successful commissioning of the line. The main machine equipment in the line uses the world's advanced vacuum degassing high precision, high gas mixture series mixer and the clean filling technology of gaseous products, coupled with the European RING CROWM crown capping system integrated by Zhongchen Light Machinery (Zhongchen Light Machinery is the exclusive general agent of RING CROWM in China), adding a touch of fashion to every bottle of beverage. The entire line was completed in one go and passed inspection. Currently, Zhongchen Light Machinery has covered PET, glass bottles, aluminum cans, and Bottle CAN in various packaging containers for sparkling water production lines.
 
 
      The relevant personnel of Chu's orange said that "My Orange" orange-flavored sparkling soda has already landed in Beijing, Shanghai, Jinhua, Chongqing, Chengdu, Qingdao, Linyi, Xi'an, Guiyang, Changsha, Zhengzhou, Dongguan and other regional markets. It mainly targets fresh produce chain systems with more than 100 stores, and is also available in some convenience supermarkets. The price is 9.9 yuan per bottle. Meanwhile, the new product is also available for sale on e-commerce platforms such as Tmall and JD.com, priced at 8 bottles for 69.9 yuan, with an individual price of about 8-9 yuan.
 

 
      It is learned that Chu's orange juice will be released online on multiple channels and in offline physical stores in more than 40 cities across the country at the same time, with an expected annual sales volume of 50 million bottles. Within three years, the annual sales volume is expected to exceed 100 million bottles. By 2022, the product will focus on the professional market, with an annual sales target of 50 million bottles.
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